Apple and Google agree to CMA oversight on app store conduct

Apple and Google have pledged not to discriminate against rival apps and to be more transparent about reviews and rankings. The promises form part of the UK’s new digital markets regime under the Competition and Markets Authority (CMA). The regulator judged last year that both firms hold “substantial, entrenched” power on mobile. It has chosen voluntary commitments for now, not immediate legal orders. The package takes effect on 1 April.

What Apple and Google promised

The companies say they will avoid favouring their own apps in search results. They will explain how they vet submissions before listing them. They also commit not to use third-party app data unfairly. That includes information about updates that could help them tweak competing products. In addition, Apple will offer a clearer route for developers to request access to features such as the digital wallet and AirPods live translation.

CMA app store commitments under the new regime

The CMA can impose changes on mobile platforms where it finds entrenched power. Here, it has accepted voluntary undertakings first. However, the regulator can convert them into binding directions if delivery falters. The authority frames this as a faster route to address pressing concerns. It also keeps enforcement tools ready if promised fixes do not arrive.

What developers will—and won’t—get now

Developers should see clearer criteria for reviews, quicker feedback, and reasons for rejections. They should also gain a pathway to request use of specific iOS features. However, the plan does not touch commission fees of up to 30%. Many developers see those charges as the main burden. The CMA is still examining pricing and payment rules.

Data the firms must share with the CMA

Apple and Google must report volumes of app submissions and decision outcomes. They will provide average review times and complaint numbers. The CMA will also track results of requests to use iOS features, including the digital wallet. These metrics aim to reveal whether treatment is even and processes are timely.

Industry reaction and pushback

Some competition lawyers call the package “lightweight” because it is voluntary. They argue it lacks legal bite until the CMA escalates. News publishers also question whether the promises go far enough. By contrast, Apple says it faces fierce competition and can keep improving privacy and security under the commitments. Google says Play’s rules are already fair and transparent but welcomes a cooperative fix.

What could change later this year

The regulator is still weighing tougher steps. Options on the table include rules on fees, alternative app stores, and broader choice over payment systems. If Apple or Google fall short on the current promises, the CMA can issue formal orders using new enforcement powers. For now, developers will watch how the April reporting and process changes work in practice.